Windy City Weekend - "Worth the Hype" - 4.10.2
Spring has officially entered the chat—and with it comes a fresh wave of beauty launches promising glowier skin, lighter textures, and effortless radiance. But with so many products going viral, the real question is: what’s actually worth the hype? Today on Windy City Weekend, we highlighted the standouts and must-haves that truly deliver.
1) FOR YOUR HAIR: HAIRMAX
Ultima 9 Classic LaserComb, $249, hairmax.com
Laserband 82, $849, hairmax.com
*BEFORE/AFTERS can be seen here:
- Thinning hair and hair loss continues to affect confidence levels
- Experience the transformative power of the Ultima 9 Classic LaserComb and the Laserband 82 from Hairmax.
- FDA Cleared, with its 9 medical-grade lasers, this home-use medical device delivers therapeutic laser light to your hair follicles to treat hair loss, reverse thinning, restore your hair growth cycle, increase density and fullness, and revitalize damaged hair.
- Really helps to target thinning areas- great for postpartum moms
- Takes 11 minutes a day
- Users have seen results in as little as 3 months!
2) NEWEST LIPS TO LAUNCH: Lawless Beauty Forget the Filler Lip-Plumping Line-Smoothing Gloss *GIVEAWAY
Lawless Beauty Forget The Filler Lip-Plumping Line-Smoothing Gloss, $26, Lawless Beauty.com
- Lawless Beauty’s Gloss was the first SKU to launch in the brand’s iconic Forget The Filler Collection.
- It quickly sold out and established a cult following – literally selling a product every minute.
- The Founder, Annie Lawless, loves a full, pouty lip, but isn’t interested in going the filler route, so when she discovered the hero ingredient – Maxi-Lip™– a clean + natural peptide dermatologic ingredient, she immediately knew she wanted to create a gloss that is ultra shiny, hydrating, and plumping.
- Maxi-Lip™ is clinically proven to stimulate collagen synthesis, increase lip volume and hydration, AND reduce lip wrinkles.
- Among the beautiful array of shades, Cherry Vanilla is one of the line’s best sellers.
- It’s a sheer red, with a nostalgic cherry vanilla flavor perfect for spring.
- On sale at Sephora for the annual Spring Sale, so it’s the perfect time to drop by and smell this indulgent scent for yourself!
3) WAKE UP TIRED EYES: The Deweffect Eye Balm *GIVEAWAY
The Deweffect Eye Balm, $72, deweffect.com
*BEFORE/AFTERS can be seen here:
- As we get older, your eyes are the ones that show everything first - tired mornings, stress, late nights - it's all right there.
- This changed for me when I found The Eye Balm from The Deweffect.
- Not just a quick fix- peptides, antioxidants, anti-inflammatories revive eyes instantly - the skin is noticeably brighter, depuffed, plumper and smoother.
- Works in minutes, not weeks!
- You can use it in the morning, night or even over your makeup!
- Youth-preserving formula with all clean ingredients stimulates collagen and elastin for long-term rejuvenation.
- Rated 100 out of 100 on the Yuka app -There is nothing else like it!
- If you feel self-conscious about your eyes, you've got to check it out.
4) Apothékary Herbal Drops
Apothékary Herbal Drops, $39, In-store at Ulta Beauty & ulta.com
- If you’re feeling sluggish at work, extra stressed or having a hard time falling asleep, Apothékary’s liquid herbal drops have changed my life!
- Help to elevate your everyday routines into intentional lifestyle rituals that refresh, uplift, and energize, perfect for spring renewal.
- Fast-acting, concentrated herbal formulas, inspired by centuries-old Japanese wellness practices, support metabolism, stress resilience, restful sleep, and hormonal balance, helping you feel lighter, brighter, and more balanced each day.
- Blue Burn (*Best seller) is designed to support your body’s natural metabolic balance, help manage cravings, and keep your energy steady throughout the day. No caffeine, no sugar, and it's alcohol-free
- Wine Down - helps you relax and supports restful sleep without alcohol, melatonin, or anything that leaves you groggy the next morning.
- Take the Edge Off - this is for you if stress is always in the background; you're juggling deadlines and your shoulders live near your ears. Built to help your body manage everyday stress.
- Why herbal drops instead of a capsule or powder Drops are a concentrated form of herbal extracts. In general, liquids don’t need to be broken down like capsules, so they can be absorbed in the body more quickly.
- By pairing these formulas with mindful seasonal rituals, like gentle movement in the morning sun, gratitude journaling, and mindful breathing, Apothékary turns small daily habits into powerful tools for vitality, calm, and lasting uplift.
- You can find these products online and in-store at Ulta Beauty: from 4/12-4/18, you'll get 5x the points when you purchase Wine Down or Take the Edge Off!
5) BEAUTY IN A BITE: beauty f(x) Bars
Beauty f(x) Bars, $49.99/12, yourbeautyfx.com
- Feeling good starts from within - beauty f(x) believes self-care works the same way. -What you feed your body fuels your glow, your skin, your hair, your energy and your confidence.
- Just launched- A new approach to beauty, built on functional nutrition and designed to support visible results from within. Formulated with clinically studied ingredients for lean muscle, radiant skin, healthy hair, and strong nails.
- Recommended to have one to two delicious bites a day.
- Packed with 100% of your daily beauty vitamins A, C, and E, plus marine collagen peptides, a 1.9mg dose of biotin, and hydrolyzed keratin for glowing skin, radiant hair, and healthy nails. Plus, it's high in protein and tastes delicious.